Clara by Cuebiq

Cuebiq is an offline data intelligence and measurement company with the mission to help marketers create impact with consumers around the world. The opportunity arose to design and develop the logo and brand for Clara, Cuebiq’s location intelligence platform. Strategically, the goal was to highlight the story of shoppers’ offline journey and create a brand that was smart, approachable, and built to provide insights for a better return on ad-spending, and in-turn, consumer experience. This included everything from the initial logo design, developing brand guidelines, and digital assets.

Services
Logo Design, Branding, UX/UI, Web Design, Digital Advertising

Creative Direction
Susan Herda

Copywriting
Katie McConnville

Animation and Development
Wonderkind Studios, InsideOut

SaaS Platform
The Clara web platform was designed to help marketers visualize key personas through precise measurement of locational data. Strategically, the goal was to update the user experience by providing users data visualization while highlighting key insights to nuanced ad-buy gameplans. The visual design incorporated the creation of engaging iconography and expanded, categorical color palettes for a dynamic design.

Web Design
In addition to the Clara platform, engaging webpages and microsites were created that highlight the Clara location intelligence process through unique, animated illustrations guiding the user through key information. This included wireframing, visual design, and management of development.

Digital Advertising and Assets
Advertising and infographics were developed highlighting people’s behavior offline, and how that data informed Clara’s artificial intelligence.