O'Neil

As print and its impact have evolved over recent years, it was more important than ever for O’Neil reimagine its strategic positioning with current and prospective clients. This sparked a refresh of the logo design as well as development of an updated brand identity – from brand guidelines, to core stationary/print collateral, to a new website.

High-quality print work as a medium, now more than ever, has an impactful presence with people that cuts through the digital noise of today’s landscape. It has a tangible warmth and tactility that leaves an impression with its audience. This was encapsulated by the new tagline, “Made to Impress,” with an emphasis on “press.” The subsequent visual identity that stemmed from this showed the versatility, impact, and breadth of O’Neil’s services.

Services
Creative Direction, Logo Design, Branding, Web Design, Print, Illustration

Additional Creative Direction
Justin Ahrens

Additional Design
Ryan Wheatley, Paul Bonnell, Josh Schweiger

Digital Experience
The web design was anchored by the vision of providing both easy access to upload/quoting functions for return users as well as displaying the versatility and quality that O’Neil brought to the table.

Environmental Design
In addition to a robust digital experience, O’Neil wanted to create a physical office environment that reflected the vibrance and multi-faceted nature of their work. Creative direction was provided to several team members with the goal of visually expressing the core of the “Made to Impress” messaging with varied, yet unified design elements.

Exterior Artwork
A series of murals for the office building exterior were illustrated to capture the spirit of O’Neil and the surrounding Phoenix, AZ area.