Jason Mraz Events Poster
Good Tidings Foundation is a non-profit organization with the mission to create environments for marginalized children and adolescents to grow through athletics, the arts, education, and more. Throughout its 25 years of existence, they have partnered with some of the biggest names in sports and entertainment to raise funds and build new facilities for these endeavors. One of their most recent endeavors was for a fundraiser with headlining performer, Jason Mraz.
Services
Event Branding, Print, Illustration
Creative Direction
Justin Ahrens
Slated to be at the iconic Warfield Theater in San Francisco, Jason Mraz was set to perform in the winter 2020 as part of a Good Tidings fundraiser to support the Bay Area youth. The charge was to design a fun and engaging event poster that not only highlighted the wonder of the Warfield, but featured a nod to Jason and his easy-going, creative style.
More Fedora
Taking visual cues from both the theater and Jason Mraz himself, the concept for the poster was developed around creating an illustrative environment filled with wonder and awe that would capture what was to come the night of the event, as well as inform visuals for other promotions tied to this event. With the Warfield Theater as the backdrop, Jason’s signature fedora took center stage… or in this re-imagining, was the center stage.
